• Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

    Douglas Rushkoff (2006). “ScreenAgers: Lessons in Chaos from Digital Kids”, Hampton Press (NJ)