• I remember the day we were hanging around the band's commune and Roger came in with the press kit for a rock band (Moby Grape) any of us had ever seen. It looked psychedelic, yet it was done by ad people. I believe the word "hype" was coined on that very day.

    Cynthia Heimel (2002). “If You Can't Live Without Me, Why Aren't You Dead Yet?!”, p.187, Grove Press