Creativity is thinking up new things. Innovation is doing new things.
Insanity: doing the same thing over and over again and expecting different results.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
The best way to predict the future is to invent it.
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
They always say time changes things, but you actually have to change them yourself.
An essential aspect of creativity is not being afraid to fail.
If you haven't found it yet, keep looking.
Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
Business has only two basic functions - marketing and innovation.
I am looking for a lot of men who have an infinite capacity to not know what can't be done.
The best way to predict the future is to create it.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.
An idea that is not dangerous is unworthy of being called an idea at all.
The way to succeed is to double your error rate.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Small opportunities are often the beginning of great enterprises.
The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable man.
I have not failed. I've just found 10,000 ways that won't work.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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