Consumers Quotes - Page 15

• Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

  Seth Godin

  Benefits, Rewards, Social Media

  Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.72, Simon and Schuster

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• As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.

  Naomi Wolf

  Self Esteem, Social Values, Workplace

  Naomi Wolf (2013). “The Beauty Myth: How Images of Beauty are Used Against Women”, p.18, Random House

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• One of the weaknesses of Indian industry is that in many areas.. like consumer goods.. it is very fragmented. Individually, the companies might not be able to survive. What is needed is a consortium of like companies in one industry, presenting a strong front to the multinationals. The Swiss watch industry did this.

  Ratan Tata

  Strength, Strong, Survival

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• The fight for free space-for wilderness and for public space-must be accompanied by a fight for free time to spend wandering in that space. Otherwise the individual imagination will be bulldozed over for the chain-store outlets of consumer appetite, true-crime titillations, and celebrity crises.

  Rebecca Solnit

  Fighting, Journey, Hiking

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• The demand for organic food is growing at a remarkable rate. Consumers have made it clear that they want organic produce and every sector of the food chain is responding, with the kind of results we have just seen.

  Prince Charles

  Growth, Want, Growing

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• Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

  David Ogilvy

  Promise, Suffering, Relief

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• If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

  David Ogilvy

  Lying, Government, Buying

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• The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

  David Ogilvy

  Giving, Wife, Vapid

  Confessions of an Advertising Man (1963) ch. 5

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• A brand should strive to own a word in the mind of the consumer.

  Al Ries

  Mind, Strive, Should

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• Global interconnectedness has led to the emergence of a new political power, that of consumers and their associations. It is good for people to realize that purchasing is always a moral - and not simply economic - act.

  Pope Benedict XVI

  People, Political, Association

  Pope Benedict XVI (2009). “Charity in Truth”, p.134, Ignatius Press

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• Do not be fooled by those who see you as just another consumer in a market of undifferentiated possibilities, where choice itself becomes the good, novelty usurps beauty, and subjective experience displaces truth.

  Pope Benedict XVI

  Choices, Novelty, Possibility

  Pope Benedict XVI (2014). “The Garden of God”, p.24, CUA Press

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• One God, one market, one truth, one consumer.

  Zack de la Rocha

  "Song: Down Rodeo (Album: Evil Empire)". 1996.

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• Eliminating the Death Tax will continue to restore consumer confidence, spur capital investment, and create new jobs which are critical components of economic growth, particularly within the small business community.

  Howard Coble

  Jobs, Community, Growth

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• Control of thought is more important for governments that are free and popular than for despotic and military states. The logic is straightforward: a despotic state can control its domestic enemies by force, but as the state loses this weapon, other devices are required to prevent the ignorant masses from interfering with public affairs, which are none of their business… the public are to be observers, not participants, consumers of ideology as well as products.

  Noam Chomsky

  Military, Government, Ignorant Masses

  "Force and Opinion". Article by Noam Chomsky, chomsky.info. July, 1991.

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• Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

  Stephen Elop

  Phones, Long, Nokia

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• I am determined to use competition law to protect European industry and consumers.

  Neelie Kroes

  Law, Competition, Use

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• You can bet the rent money that whatever politicians do will end up harming consumers. ... Economic ignorance is to politicians what idle hands are to the devil. Both provide the workshop for the creation of evil.

  Walter E. Williams

  Ignorance, Hands, Evil

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• It art can only succeed through the cooperating imagination and intelligence of its consumers, who fill out, for themselves, the artist's world and make it round, and whose own special genius partly determine the ultimate glory of it.

  William H. Gass

  Art, Imagination, Empathy

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• It is not the fault of the entrepreneurs that the consumers,the people, the common man,prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.

  Ludwig von Mises

  Book, Gun, Men

  Ludwig Von Mises (1963). “Human action: a treatise on economics”

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• The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.

  Naomi Wolf

  Sex, Men, Would Be

  Naomi Wolf (1990). “The Beauty Myth”, Vintage

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• A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

  Phil Knight

  Cutting, Knights, Years

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• We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

  Phil Knight

  Thinking, Knights, Labs

  "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org. July-August 1992.

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• Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

  Rosser Reeves

  Effort, Purpose, Levels

  "Reality In Advertising".

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• The fact that global savers accommodate U.S. consumers by keeping U.S. interest rates lower than they otherwise would be and the dollar stronger than it otherwise would be is simply a manifestation of America's comparative advantage at supplying wealth storage facilities.

  John H. Makin

  America, Balance, Stronger

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• Without my airplane I am an ordinary man, and a useless one - a trainer without a horse, a sculptor without marble, a priest without a god. Without an airplane I am a lonely consumer of hamburgers.

  Richard Bach

  Lonely, Horse, Airplane

  Richard Bach (2003). “Flying: The Aviation Trilogy”, p.24, Simon and Schuster

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