I am always doing that which I cannot do, in order that I may learn how to do it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Imagination is more important than knowledge.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
You can't depend on your eyes when your imagination is out of focus.
Design is where science and art break even.
An essential aspect of creativity is not being afraid to fail.
Design is not just what it looks like and feels like. Design is how it works.
There is no design without discipline. There is no discipline without intelligence.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design creates culture. Culture shapes values. Values determine the future.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
A designer is a planner with an aesthetic sense.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
To design is to communicate clearly by whatever means you can control or master.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination.
It takes a touch of genius - and a lot of courage to move in the opposite direction.
Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.
Innovation distinguishes between a leader and a follower.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
If you can design one thing, you can design everything.
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