Imagination is more important than knowledge.
Innovation distinguishes between a leader and a follower.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Any product that needs a manual to work is broken.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
I am always doing that which I cannot do, in order that I may learn how to do it.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The life of a designer is a life of fight: fight against the ugliness.
You can't wait for inspiration. You have to go after it with a club.
An essential aspect of creativity is not being afraid to fail.
You can't use up creativity. The more you use, the more you have.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is not just what it looks like and feels like. Design is how it works.
There is no better designer than nature
To design is to communicate clearly by whatever means you can control or master.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Color does not add a pleasant quality to design - it reinforces it.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
If you can design one thing, you can design everything.
Creativity comes from a conflict of ideas.
Simplicity, carried to an an extreme, becomes elegance.
There is no design without discipline. There is no discipline without intelligence.
Don't worry about people stealing your ideas.
Design creates culture. Culture shapes values. Values determine the future.
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