Design is not just what it looks like and feels like. Design is how it works.
An essential aspect of creativity is not being afraid to fail.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design is where science and art break even.
Make everything as simple as possible, but not simpler.
Design creates culture. Culture shapes values. Values determine the future.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Color does not add a pleasant quality to design - it reinforces it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
The life of a designer is a life of fight: fight against the ugliness.
Making the simple complicated is commonplace.
A picture is worth a thousand words. An interface is worth a thousand pictures.
If design isn't profitable, then it's art.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Digital design is like painting, except the paint never dries.
Design, in its broadest sense, is the enabler of the digital era.
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