Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Marketing has always been about the same thing - who your customers are and where they are.
Growth follows knowledge; action follows inspiration; opportunity follows perception; always the spiritual first, then the transformation into the infinite and illimitable possibilities of achievement.
People who bring transformative change have courage, know how to re-frame the problem and have a sense of urgency.
What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
It's just as valuable to curate content as it is to create it.
Access to capital is one of biggest challenges for businesses in Africa.
There are no silver bullets.
Make things worth sharing.
We haven't seen any African country talk about recession.
Africa has decided to take matters of instability into its own hands.
African problems should have African solutions.
Beg, borrow, steal, Africa needs to build infrastructure.
I find myself, at this time in my life, no less challenged, no less plagued, no less intrigued by what I still don't know.
Rwanda is not over needing aid, but we can survive with less aid than before.
Moving container from Kigali to Mombasa used to take 22 days, now it takes 6 days.
Marriage is very secure. It is safe. There is no growth in it. One is simply stuck. Marriage is a sexual arrangement; intimacy is a search for love. Marriage is a sort of prostitution, a permanent sort. One has got married to a woman or to a man - it is a permanent prostitution. The arrangement is economical, not psychological, not of the heart.
In Nigeria, financial services, telecoms, and entertainment have driven growth more than oil.
I advise other companies' CEOs, don't fall into the trap where you go, 'Where's the growth? Where's the growth?' Where's the growth?' They feel a tremendous pressure to grow. Well, sometimes you can't grow. Sometimes you don't want to grow. In certain businesses, growth means you either take on bad clients, excess risk, or too much leverage.
The free expression of opinion, as experience has taught us, is the safety-valve of passion. The noise of the rushing steam, when it escapes, alarms the timid; but it is the sign that we are safe. The concession of reasonable privilege anticipates the growth of furious-appetite.
This is hard. This is fun.
At the soul level, we get precisely what we need in our lives for our spiritual growth. How we judge what we get determines whether we experience life as painful or joyful.
Ask 'How will they learn best?' not 'Can they learn?'.
Important achievements require a clear focus, all-out effort, and a bottomless trunk full of strategies. Plus allies in learning.
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
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