Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
The life of a designer is a life of fight: fight against the ugliness.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
The ultimate inspiration is the deadline.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
To design is to communicate clearly by whatever means you can control or master.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
Style is a way to say who you are without having to speak.
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