Digital design is like painting, except the paint never dries.
If design isn't profitable, then it's art.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
Graphic design will save the world right after rock and roll does.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Design creates culture. Culture shapes values. Values determine the future.
Design is where science and art break even.
Content precedes design. Design in the absence of content is not design, it's decoration.
I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
There is no design without discipline. There is no discipline without intelligence.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Make everything as simple as possible, but not simpler.
You can't depend on your eyes when your imagination is out of focus.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Color does not add a pleasant quality to design - it reinforces it.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Innovation distinguishes between a leader and a follower.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
Design is not just what it looks like and feels like. Design is how it works.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The life of a designer is a life of fight: fight against the ugliness.
Never fall in love with an idea. They're whores.
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