If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
An essential aspect of creativity is not being afraid to fail.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
Design is not just what it looks like and feels like. Design is how it works.
Innovation distinguishes between a leader and a follower.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
You can't depend on your eyes when your imagination is out of focus.
Never fall in love with an idea. They're whores.
The life of a designer is a life of fight: fight against the ugliness.
Color does not add a pleasant quality to design - it reinforces it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Make everything as simple as possible, but not simpler.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
The ultimate inspiration is the deadline.
But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
Style is a way to say who you are without having to speak.
To design is to communicate clearly by whatever means you can control or master.
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