The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Design is where science and art break even.
The life of a designer is a life of fight: fight against the ugliness.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
An essential aspect of creativity is not being afraid to fail.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design is not just what it looks like and feels like. Design is how it works.
Make everything as simple as possible, but not simpler.
Digital design is like painting, except the paint never dries.
Design creates culture. Culture shapes values. Values determine the future.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Graphic design will save the world right after rock and roll does.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Color does not add a pleasant quality to design - it reinforces it.
If you can't explain it simply, you don't understand it well enough.
To design is to communicate clearly by whatever means you can control or master.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
If you cannot explain it simply, you do not understand it enough.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Intuitive design is how we give the user new superpowers.
Never fall in love with an idea. They're whores.
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