A lot of football success is in the mind. You must believe you are the best and then make sure that you are.
It's to remind our lads who they're playing for, and to remind the opposition who they're playing against. (on the 'This Anfield' plaque)
It will be the proudest moment of my life leading Liverpool out. I've dreamed of this day since I was a kid, kicking a ball against the wall in the street where I lived. What could be better than leading Liverpool out for the Champions League final? Only lifting the trophy. We need everyone, all 11 players who start and the subs, to be ready to give everything. We need that mentality, when everyone has to put everything on the line for Liverpool. That is what it will take to win. We have to make sure we don't have any regrets at the final whistle.
The trouble with referees is that they know the rules, but they do not know the game.
If you are first you are first. If you are second, you are nothing.
FC Liverpool is the best club in the world.
The first thing we did was to proclaim our Liverpoolness to the world, and say 'It's all right to come from Liverpool and talk like this'. Before, anybody from Liverpool who made it, like Ted Ray, Tommy Handley, Arthur Askey, had to lose their accent to get on the BBC.
Don't worry, Alan. At least you'll be able to play close to a great team. (to Alan Ball, who'd just signed for Everton)
There are those who say maybe I should forget about football. Maybe I should forget about breathing.
I believe a young player will run through a barbed wire fence for you. An older player looks for a hole in the fence.
At a football club, there's a holy trinity - the players, the manager and the supporters. Directors don't come into it. They are only there to sign the checks.
If a player is not interfering with play or seeking to gain an advantage, then he should be.
Yes, Roger Hunt misses a few, but he gets in the right place to miss them.
Of course I didn't take my wife to see Rochdale as an anniversary present. It was her birthday and would I have got married during the football season? Anyway, it was Rochdale reserves.
When I've got nothing better to do, I look down the league table to see how Everton are getting along.
I want to build a team that's invincible, so that they have to send a team from bloody Mars to beat us.
This city has two great teams – Liverpool and Liverpool reserves.
I am still a Liverpool fan and will be forever, absolutely
Liverpool will be the most profitable investment I've ever made.
I will leave no stone unturned in my quest - and that quest will be relentless - to try and get Liverpool back on the map again as a successful football club.
Above all, I would like to be remembered as a man who was selfless, who strove and worried so that others could share the glory, and who built up a family of people who could hold their heads up high and say 'We're Liverpool'.
For someone to ask 'Who did you play for' and to be able to answer a single name 'Liverpool' that would be brilliant...I don't think I'd ever leave
Have Liverpool done too much tinkering and tailoring with the system?
It was a dream to arrive at Liverpool but I never wanted to just settle for what I had achieved. I wanted more.
The Thames is a wretched river after the Mersey and the ships are not like Liverpool ships and the docks are barren of beauty ... it is a beastly hole after Liverpool; for Liverpool is the town of my heart and I would rather sail a mudflat there than command a clipper out of London
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