Design is not just what it looks like and feels like. Design is how it works.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design creates culture. Culture shapes values. Values determine the future.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Design is where science and art break even.
Content precedes design. Design in the absence of content is not design, it's decoration.
I am always doing that which I cannot do, in order that I may learn how to do it.
There is no design without discipline. There is no discipline without intelligence.
A designer is a planner with an aesthetic sense.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
You can't depend on your eyes when your imagination is out of focus.
An essential aspect of creativity is not being afraid to fail.
To design is to communicate clearly by whatever means you can control or master.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
Innovation distinguishes between a leader and a follower.
If you can design one thing, you can design everything.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
Imagination is more important than knowledge.
or simply:
