The history of PR is... a history of a battle for what is reality and how people will see and understand reality.
Some are born great, some achieve greatness, and some have greatness thrust upon them.
Some are born great, some achieve greatness, and some hire public relations officers.
The media are obsessed with spin doctors and with portraying them as a bad thing, yet seem addicted to our medicine.
Imagine a State occasion where the Queen is wearing trainers with her tiara because she thinks it will make people like her better, more folksy. It's unthinkable. But that's patently the thought process Gordon Brown (or his spin doctor) went through before the Prime Minister appeared on the world stage in Beijing without his suit and tie.
We're the new power, come to replace the old. Cameras in the head, children with microchips, spin doctors rewriting reality as it happens.
I was never a big networker, but I was a spin doctor, all those shock shows, that's how I got my first backers. But fashion's a scary industry to be in, especially if you've not grown up with it.
Today enormous effort goes into convincing the American public that we're just consumers of media manipulation and sound-bites and spin doctors. That we care only about ourselves, money, and stuff. That acting out of passion and conviction doesn't make a difference. But all history shows that it does.
It is absolutely outrageous that a spin doctor for Labor's NBN Co is being paid $450,000 per annum by Australian taxpayers to promote a company that generates no revenue, has no customers and provides no services to anybody
It is part of politics to make things look better than they really are. What is a spin doctor but a serial euphemiser?
Everyone loves to hate a spin doctor.
or simply:
