David Ogilvy Quotes About Economy

Quotes about: Economy

• The more informative your advertising, the more persuasive it will be.

  David Ogilvy

  Marketing, Advertising, Economy

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

  David Ogilvy

  Writing, Men, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

  David Ogilvy

  Country, Years, Evil

• Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

  David Ogilvy

  Thinking, People, Way

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.19, Profile Books

• Advertising is only evil when it advertises evil things.

  David Ogilvy

  Evil, Marketing, Advertising Business

• It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

  David Ogilvy

  Night, Ideas, Doubt

• The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

  David Ogilvy

  Agency, Doctors, Perspective

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• The advertisers who believe in the selling power of jingles have never had to sell anything.

  David Ogilvy

  Believe, Power, Jingles

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

  David Ogilvy

  Awkward, Marketing, Needs

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  David Ogilvy

  Business, Agency, Worry

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  David Ogilvy

  Perspective, Meat, Flags

• There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

  David Ogilvy

  Business, Needs, Looks

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

  David Ogilvy

  Political, Dishonesty, Kind

• Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

  David Ogilvy

  Editors, Majority, Doe

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

  David Ogilvy

  Rare Occasion, Tests, Fields

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

  David Ogilvy

  Eye, Men, Magazines

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

  David Ogilvy

  Enemy, Merit, Disability

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