Let us prove to the world that good taste, good art, and good writing can be good selling.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.
Advertising is the art of persuasion.
Persuasion is not a science but an art
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