William Bernbach Quotes About Business

Quotes about: Business

• All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

  William Bernbach

  Business, Media, Use

• Nobody counts the number of ads you run; they just remember the impression you make.

  William Bernbach

  Running, Business, Numbers

• Word of mouth is the best medium of all.

  William Bernbach

  Funny Inspirational, Business, Media

• If your advertising goes unnoticed, everything else is academic!

  William Bernbach

  Business, Design, Advertising

  "Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  William Bernbach

  Art, Business, Advertising

  "Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

• You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

  William Bernbach

  Business, Men, Listening

• Research can trap you into the past.

  William Bernbach

  Business, Past, Research

• Advertising doesn't create a product advantage. It can only convey it.

  William Bernbach

  Business, Advertising, Advantage

• Today's smartest advertising style is tomorrow's corn.

  William Bernbach

  Business, Style, Corn

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