I come here because it is fun. I have fun when I come here. I do not come here because I feel that I have any great responsibility for your beings or welfare. Who am I to set myself against the innate wisdom of your own individual being, or to take upon my invisible shoulders the great privilege or joyful responsibility for your behavior and destiny?
Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.
Expectations are the engines of our perceptions.
When you fall in love with the system, you lose the ability to grow.
Relying too much on proof distracts you from the real mission–which is emotional connection.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
For at no time are any events predestined. There should be no such word in your vocabulary, for with every moment you change, and every heartbeat is an action, and every action changes every other action.
Life is a buzzer box. Poke it.
In basic terms, civilization is dependent upon the spontaneity and fulfillment of the individual. Your civilization is in sad straits. Not because you are allowed spontaneity or fulfillment to individuals, but because you are denied it, and because your institutions are based upon that premise.
It certainly seems too simple to say what I am going to say, yet it is almost as if you would be better off turning the entire rational approach upside down, taking it for granted that all of its assumptions were false, for they are indeed more false than true.
We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).
You do not hate anyone you are not capable of loving. Remember that.
The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.
The ends do not justify the means
If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.
It's easier to love a brand when the brand loves you back.
It’s better to make a decision, even the wrong one, than to be in limbo.
Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.
It doesn't matter if you're right, it matters if you are understood.
Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
Stop advertising and start innovating.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
Desire is action. In the inner world, your desires bring about their own fulfillment, effortlessly. That inner world, and the exterior one, intersect and interweave. They only appear separate. In the physical world, time may have to elapse, or whatever. Conditions may have to change, or whatever, but the desire will bring about the proper results. The feeling of effortlessness is what is important.
Marketing that works is marketing that people choose to notice.
The longer you wait to launch an innovation, the less your effort is worth.
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