I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Curiosity is the key to creativity.
A company will get nowhere if all of the thinking is left to management.
But make sure you don’t make the same mistake twice.
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.
I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
The public does not know what is possible. We do.
In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
All you need is the best product in the world, the most efficient production in the world and global marketing.
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
Amenities are not of great concern to management in Japan.
The only sure thing is that in business there are no sure things.
I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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