When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
Security isn't just a feature, it's a base, it's a fundamental, right.
We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.
It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.
There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
I don't really think anything Microsoft does puts pressure on Apple.
Siri has proven to us that people want to relate to the phone in a different way.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.
There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
The iPad is the clearest expression of our vision of the future of personal computing.
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
Apple doesn't do hobbies as a general rule.
Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
I dont consider the bloody ROI.
We pave the sunlit path toward justice together, brick by brick. This is my brick.
Maybe law enforcement would like the ability to turn on the camera on your Mac.
I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.
The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.
With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
"Right to privacy is really important. You pull that brick out and another and pretty soon the house falls."
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