Web analytics is a fire extinguisher. Your website is on fire and you're burning cash.
Customer relationships are defined by customers.
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.
We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.
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