Jim Sterne Quotes

• Web analytics is a fire extinguisher. Your website is on fire and you're burning cash.

  Jim Sterne

  Fire, Marketing, Burning

  46 Copy quote

• People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.

  Jim Sterne

  Data, People, Marketing

  6 Copy quote

• Customer relationships are defined by customers.

  Jim Sterne

  Customer Relationship, Customers, Defined

  4 Copy quote

• We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.

  Jim Sterne

  Men, Thinking, Long

  10 Copy quote

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