The only way to go further than you've been is to take an extra step.
Make your upper limit, no limit.
Preparation is good, but customers need results.
No one ever delighted a customer by being 'good enough'.
Making an honest mistake is acceptable. Failing to fix it is not.
If customers say you're just 'all right', you've not done enough, you've failed to delight.
The starting point is always now. The end is up to you.
The true measure of what you put in, is what's received on the other end.
Say it with words. Show it with action.
Always trust people and they may let you down. Always distrust people and you have let them down.
Passion isn't always available. The committed get things done even without it.
Greatness is not how you feel, it's how you make others feel.
The cutting edge of service is always being honed and polished.
When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
If you wait until you have to change, you may have waited too long.
Developing great employees attracts great customers.
If you want to be the best, find the best in others.
Constant acts of goodness are worth far more than rare acts of greatness.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
The bottom line is a by-product of taking care of your main product - your customers.
If you haven't given them your trust, you haven't given them enough.
Always be kind in your heart, spirit and mind.
Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
If you're always doing what you've always done, you'll never see (or become) what you could be!
Good customers want good quality service. Great customers want it even more.
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