Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues -- communicating with an audience.
Keep your feet on the ground and keep reaching for stars.
I must have done about 25,000 promos.
If the beat gets to the audience, and the message touches them, you've got a hit.
Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
Basically, radio hasn't changed over the years.
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
A non-violent world has roots in a non-violent diet.
Success doesn't happen in a vacuum. You’re only as good as the people you work with and the people you work for.
The group Bananarama has such a light, cutesy-pie sound that they make The Go-Go's sound like Led Zeppelin by comparison.
But otherwise, music is about a beat and a message.
My agent said that I was one of the top three busiest people in the country.
My first commercial was for Miller High Life beer.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
Always be consistent.
Songs used to be short, then they became longer, and now theyre getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, youve got a hit.
We tell stories. We talk about statistics. And in 1978, we added an element of the show that gave it its heartbeat: the long distance dedication.
As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.
Growing up, I actually wanted to be a professional Baseball player, instead of a radio DJ. Believe it or not.
I like the storytelling and reading the letters, the long-distance dedications.
Vegetarianism is the cure for 99% of the world's problems. Think about it...
I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I'd probably be on a sitcom or a dramatic television show.
Because of my background in theater and radio acting, I knew that I could make a living as an actor.
I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.
I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years.
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