It's not that we need new ideas, but we need to stop having old ideas.
An essential aspect of creativity is not being afraid to fail.
Don't undertake a project unless it is manifestly important and nearly impossible.
Someone is going to make your product obsolete. Make sure it's you.
We can be dramatic, even theatrical; we can be persuasive; but the message we are telling must be true.
A mistake is an event, the full benefit of which has not yet been turned to your advantage.
We live in a world changing so rapidly that what we mean frequently by common sense is doing the thing that would have been right last year.
Science is a method to keep yourself from kidding yourself.
My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.
Marketing is what you do when your product is no good.
You must expect failure after failure after failure before you succeed.
Anything worth doing is worth doing to excess.
The process must be concealed from - non-existent for - the photographer, who by definition need think of the art in the taking and not in the making photographs... In short, all that should be necessary to get a good picture is to take a good picture.
Any problem can be solved as long as it is stated properly.
Creativity is the sudden cessation of stupidity.
Politeness is the poison of collaboration.
Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.
This is the most exciting part of being human. It is using our brains in the highest way. Otherwise we are just healthy animals
There's a rule they don't teach you at Harvard Business School. It is: If anything is worth doing, it's worth doing to excess.
An invention that is quickly accepted will turn out to be a rather trivial alteration of something that has already existed.
If you dream of something worth doing and then simply go to work on it and don't think anything of personalities, or emotional conflicts, or of money, or of family distractions; it is amazing how quickly you get through those 5,000 steps.
Fifty years after we undertook to make the first synthetic polarizers we find them the essential layer in digital liquid-crystal. And thirty four years after we undertook to make the first instant camera and film, our kind of photography has become ubiquitous.
A premature attempt to explain something that thrills you will destroy your perceptivity rather than increase it, because your tendency will be to explain away rather than seek out.
The world is like a fertile field that's waiting to be harvested. The seeds have been planted, and what I do is go out and help plant more seeds and harvest them.
It is a curious property of research activity that after the problem has been solved the solution seems obvious. This is true not only for those who have not previously been acquainted with the problem, but also for those who have worked over it for years.
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