Michael J. Silverstein Quotes - Page 2

Quotes about:

• Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

  Michael J. Silverstein

  Dream, Team, Inspiration

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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• Curiosity is the greatest source of ideas, retail revolutions, and insights.

  Michael J. Silverstein

  Ideas, Curiosity, Retail

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

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• A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

  Michael J. Silverstein

  Skills, Giving, Mind

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

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• A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

  Michael J. Silverstein

  Dream, Years, Mind

  Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh (2015). “Rocket: Eight Lessons to Secure Infinite Growth”, p.6, McGraw Hill Professional

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• A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

  Michael J. Silverstein

  Cutting, Data, Mind

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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• You need to have sufficient resources against your priorities. Your eyes have to be open every day.

  Michael J. Silverstein

  Eye, Priorities, Needs

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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• The choices we make define our future.

  Michael J. Silverstein

  Choices, Our Future

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

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• Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

  Michael J. Silverstein

  Discovery, Details, Anomalies

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

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• Business operators that really deeply care about their employees and consumers deliver the right response every day.

  Michael J. Silverstein

  Care, Really Deep, Employee

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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• I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

  Michael J. Silverstein

  Believe, Ideas, Forever

  Interview With Bob Morris, bobmorris.biz. November 28, 2015.

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• Failure to make the tough but necessary choices means slow painful death.

  Michael J. Silverstein

  Mean, Painful Death, Choices

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• Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.

  Michael J. Silverstein

  Successful, Organization, Yesterday

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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• Respond to your customer's dissatisfactions with precision and power.

  Michael J. Silverstein

  Precision, Customers, Dissatisfaction

  Source: bobmorris.biz

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• Define a winning proposition that is consumer right and delivers margin accretion.

  Michael J. Silverstein

  Winning, Consumers, Margins

  Source: bobmorris.biz

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• Take an expansive view of the consumers needs and expand beyond your current boundaries.

  Michael J. Silverstein

  Views, Needs, Boundaries

  Source: bobmorris.biz

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• Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

  Michael J. Silverstein

  Growth, Infinite, Colleagues

  Source: bobmorris.biz

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• If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

  Michael J. Silverstein

  Focus, Everyday, Gains

  Source: bobmorris.biz

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• People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

  Michael J. Silverstein

  Real, Phones, People

  Source: bobmorris.biz

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• The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.

  Michael J. Silverstein

  Example, Watches, Needs

  Source: bobmorris.biz

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• All great companies have spirit and culture. Mean spirited returns mean spirit.

  Michael J. Silverstein

  Mean, Culture, Return

  Source: bobmorris.biz

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• Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

  Michael J. Silverstein

  Moving, Mean, People

  Source: bobmorris.biz

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• Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

  Michael J. Silverstein

  Moving, Differences, Innovation

  Source: bobmorris.biz

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• The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

  Michael J. Silverstein

  Team, Goal, Focus

  Interview with Bob Morris, bobmorris.biz. November 28, 2015.

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• Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

  Michael J. Silverstein

  Jobs, People, Giving

  Source: bobmorris.biz

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• Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.

  Michael J. Silverstein

  Effort, Understanding, Fans

  Source: bobmorris.biz

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