Michael J. Silverstein Quotes - Page 3
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Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."
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"Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you."
bobmorris.biz, added Mar 3, 2017
Michael J. Silverstein
- Born: 1955
- Occupation: Author
- Cite this Page: Citation