We become what we behold. We shape our tools and then our tools shape us.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
All media exist to invest our lives with artificial perceptions and arbitrary values.
World War III is a guerrilla information war with no division between military and civilian participation.
People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
There are many people for whom 'thinking' necessarily means identifying with existing trends.
Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.
The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.
There are no passengers on spaceship earth. We are all crew.
I don't necessarily agree with everything I say.
the only people who have proof of their sanity are those who have been discharged from mental institutions
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be.
The more the data banks record about each one of us, the less we exist.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Faced with information overload, we have no alternative but pattern-recognition.
Technology is that which separates us from our environment.
The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.
We are all robots when uncritically involved with our technologies.
I wouldn't have seen it if I hadn't believed it.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
Man works when he is partially involved. When he is totally involved he is at play or leisure.
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
As a rule, I always look for what others ignore.
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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