Brands Quotes - Page 10

• Forget land, buildings, or machines-the real source of wealth today is intelligence, applied intelligence. We talk glibly of "intellectual property" without taking on board what it really means. It isn't just patent rights and brand names; it is the brains of the place.

  Charles Handy

  Real, Mean, Land

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• If you're making art, you are not separate from your brand.

  Danielle LaPorte

  Art, Ifs

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• We've all got our own brand of problems. You can be pitiful or powerful. Take your pick.

  Joyce Meyer

  Powerful, Problem, Picks

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• I have a brand new favorite for a Disney animated feature coming out next Christmas called The Princess and the Frog. I'm Ray the singing Cajun firefly. New Orleans is my second hometown. I was a deckhand on a riverboat there when I was 18, so I have that Cajun accent down pat. Ray is a lovesick firefly who's near-sighted and falls in love with the Evening Star. Of course, Winnie the Pooh and Tigger will always be favorites of mine too.

  Jim Cummings

  Falling In Love, Stars, Princess

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• Everybody has the answers or they'll make them up for you. Just once I'd like to hear a brand-new question.

  Rod McKuen

  Answers, Brand New

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• The all-pervading energy source of existence or Shakti manifests itself as creation. Shakti is the divine mother who gives birth to and nurtures the newborn-whether it is a newborn babies a brand new relationship, a fresh idea, or a magical manifestation. Although Shakti is beyond the boundaries of gender, form or color, we call It Mother because of its mothering and creative qualities.

  Deepak Chopra

  Mother, Baby, New Relationship

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• The moment you wake up, right away, you can smile... You are aware that a new day is beginning, that life is offering you twenty-four brand new hours to live, and that that's the most precious of gifts.

  Nhat Hanh

  Offering, New Day, Twenties

  FaceBook post by Thich Nhat Hanh from Apr 17, 2012

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• Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

  Al Ries

  Successful, People, Forever

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• Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

  Al Ries

  Names, Mind, Use

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• Marketing is not selling. Marketing is building a brand in the mind of the prospect.

  Al Ries

  Marketing, Mind, Building

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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• It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

  David F. D'Alessandro

  People, Fairs, Not Fair

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• It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

  Al Ries

  Enough Time, Needs, Forget

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• It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

  David F. D'Alessandro

  Vision, Artistic, Timing

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• If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

  Al Ries

  Focus, Effort, Mind

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• Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

  David F. D'Alessandro

  Stressed, Identity, Three

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• Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

  David F. D'Alessandro

  Fall, Two, Boredom

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• Cost does not equal value... and low cost parts decrease brand equity for a very long time.

  Tom Peters

  Long, Doe, Cost

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• Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

  Wally Olins

  Impact, Culture, Social

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• Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

  David F. D'Alessandro

  Want, Stuff, Communicate

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• A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

  David F. D'Alessandro

  Strong, Balance, Favors

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• A company may be the de jure owner, but customers are the de facto owers of the brand.

  David Wolfe

  May, Owners, Company

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• ...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

  David Ogilvy

  Coffee, Moving, Years

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• The crucial ingredient in the success of any brand is its claim to authenticity.

  Al Ries

  Ingredients, Authenticity, Claims

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• Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

  Kim Garst

  Trying, Weight, Today

  Kim Garst (2015). “Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media”, p.18, Morgan James Publishing

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• My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.

  Roksanda Ilincic

  Growing Up, Dna, Ideas

  "Roksanda Ilincic Sets Up Shop in London". Interview with Davina Catt, www.interviewmagazine.com. June 11, 2014.

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