Building A Brand Quotes

• Your most unhappy customers are your greatest source of learning.

  Bill Gates

  Leadership, Business, Motivation

  Bill Gates (2009). “Business @ the Speed of Thought: Succeeding in the Digital Economy”, p.86, Hachette UK

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• The best way to predict the future is to create it.

  Peter Drucker

  Inspirational, Life, Motivational

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• Design is not just what it looks like and feels like. Design is how it works.

  Steve Jobs

  Inspiring, Business, Work

  Steve Jobs (0101). “Motivating Thoughts of Steve Jobs”, p.37, Prabhat Prakashan

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• The best way to predict the future is to invent it.

  Alan Kay

  Inspirational, Motivational, Positive

  Walter Isaacson (2011). “Steve Jobs”, p.95, Simon and Schuster

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• The best way to predict the future is to study the past, or prognosticate.

  Robert Kiyosaki

  Inspirational, Motivational, Positive

  Twitter post from Jan 30, 2017

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• A great brand is a story that never stops unfolding.

  Tony Hsieh

  Stories, Branding, Unfolding

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• A great brand is a story that's never completely told.

  Scott Bedbury

  Stories, Branding, Brands

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• I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

  Martin Lindstrom

  Thinking, Goal, Focus

  Source: bobmorris.biz

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• We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

  Tony Hsieh

  Marketing, Care, Stuff

  "On a Scale of 1 to 10, How Weird Are You?". Interview with Adam Bryant, www.nytimes.com. January 9, 2010.

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• I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.

  Karen Walker

  Thinking, Littles, Wow

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• Marketing is not selling. Marketing is building a brand in the mind of the prospect.

  Al Ries

  Marketing, Mind, Building

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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• The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

  Al Ries

  Real, Gray Matter, Mind

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• If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

  Martin Lindstrom

  Keys, Brain, Filters

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• One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.

  Astra Taylor

  People, Vision, Building

  Source: therumpus.net

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• The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

  Howard Schultz

  Success, Business, Emotional

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