If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
The essential function of the (design) profession in our society is to enhance and cultivate communications toward: Easier understanding of ideas and complex problems, in the shortest possible time and higher visual and auditory retention of data.
Designers may be the true intellectuals of the future.
It's all about one thing: creative problem-solving to get the story out.
But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.
I prefer design by experts - by people who know what they are doing
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
An enterprise's most vital assets lie in its design and other creative capabilities.
Good design makes a product understandable.
Design that moves others comes from issues that move you.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
At a meta level, design connects the dots between mere survival and humanism.
Architecture is the reaching out for the truth.
Design is the application of intent - the opposite of happenstance, and an antidote to accident.
In order to create there must be a dynamic force, and what force is more potent than love?
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Designing renders visible our hopes and dreams. It is the first signal of human intentions.
When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.
Innovation distinguishes between a leader and a follower.
The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.
White space is to be regarded as an active element, not a passive background.
Minimalism is not defined by what is not there but by the rightness of what is and the richness with which this is experienced.
The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.
It requires a genuine fight to produce one well designed object of relatively permanent value
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