Design creates culture. Culture shapes values. Values determine the future.
Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
To create a memorable design you need to start with a thought that's worth remembering.
Create your own visual style... let it be unique for yourself and yet identifiable for others.
Design is where science and art break even.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
The life of a designer is a life of fight: fight against the ugliness.
I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.
You can't do better design with a computer, but you can speed up your work enormously.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Graphic design will save the world right after rock and roll does.
Content precedes design. Design in the absence of content is not design, it's decoration.
If design isn't profitable, then it's art.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
The ultimate inspiration is the deadline.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Color does not add a pleasant quality to design - it reinforces it.
An essential aspect of creativity is not being afraid to fail.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
I am always doing that which I cannot do, in order that I may learn how to do it.
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