The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.
The failure to find the right niche for people - or to let them find their own perfect niches - is a major reason that so many workplaces are mediocre, even toxic, in spite of the presence of talent. Leaders of great groups give them whatever they need and free them from everything else.
The only negative thing is that I got into acting thinking, "One day I'll be a cowboy, the next day I'll be an astronaut. Maybe I'll be a fireman." It seems that I'm destined to play smart people in suits. I'd rather have that than no niche.
Donald Trump, as a businessman, he's not much of a builder and he's not much of dealmaker and he certainly isn't very good at making expenses line up with income. But he is a marketing genius. He must have seen an empty market niche that no one but him filled.
I was not part of the golden age of the record industry, when musicians and producers were making real money. So I have no nostalgia about that time and I enjoy trying to build a new economy, a more humble one. And since I expect to sell only niche music, I feel quite solid, in this little economy. I know we will not become rich with this, but this is not the goal.
I'm interested in anything that deals with our planet, in our planet, outside our planet, the universe, universes, galactic, dimensional, subterranean. That's deep stuff that everybody needs to focus on: What is your niche on this planet? Why are we here? Why are there roaches and water-bugs and all that type of stuff?
It's so hard to actually find that niche for yourself. It's like when Nicolas Ghesquiére found Balenciaga. I hate to sound esoteric, but there is something about a house that leads you to that one chair, that one corner, where you just sit and feel comfortable. I feel very comfortable at Calvin Klein. My name is associated with it enough, and we have a fantastic team here.
Education is always very important. Ultrasound is, I think, quite a niche market. We know our customers very well. We listen to a lot of feedback and they're more than happy to tell us their thoughts.
I have no wish to be remembered as a painter, for I never was a painter; my idea of that profession was perhaps too exalted; I may say, is too exalted. I leave it to others more worthy to fill the niches of art.
Coldplay frontman Chris Martin has found his niche in making the sound of solitude a triumphant experience, like Good Will Hunting: The Musical.
While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.
The bedrock thing of country music is, it's about storytelling. I feel like I was able to find a niche because I connected to that in some way.
People who have come from nothing and started their own business or opened up a whole new niche in a particular industry, they truly inspire me.
There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.
Private equity capital in each of those markets Europe and Asia - while those markets have very different characteristics - fills a niche where either strategic investors or the public markets don't go, or don't want to go for some particular reason. I think that's going to continue to be the case going forward.
We love life, not because we are used to living but because we are used to loving.
Broadcasting is definitely in my cards for the future, and I'm determined to work hard at it - to perfect it and create my style and niche.
Certainly, jazz has become more of a niche, which is surprising, because it's our music. It's the national music of America.
The stories of childhood leave an indelible impression, and their author always has a niche in the temple of memory from which the image is never cast out to be thrown on the rubbish heap of things that are outgrown and outlived.
What kind of idea are you? Are you the kind that compromises, does deals, accomodates itself to society, aims to find a niche, to survive; or are you the cussed, bloody-minded, ramrod-backed type of damnfool notion that would rather break than sway with the breeze? – The kind that will almost certainly, ninety-nine times out of hundred, be smashed to bits; but, the hundredth time, will change the world.
What is your personal carrying capacity for grief, rage, despair? We are living in a period of mass extinction. The numbers stand at 200 species a day. That's 73,000 a year. This culture is oblivious to their passing, feels entitled to their every last niche, and there is no roll call on the nightly news.
I was a geek who thought I was cool. I didn't hang out with a particular clique, but with different people from different cliques. I was a total nerd, trying to fit in. Luckily, I found music and that was my niche. That sorta took me out of my geekdom. I was never invited to parties as a teenager - I turned up with the popular people. That's where the lyrics to 'Guilty By Association' came from.
The whole [scientific] process resembles biological evolution. A problem is like an ecological niche, and a theory is like a gene or a species which is being tested for viability in that niche.
The question that will decide our destiny is not whether we shall expand into space. It is: shall we be one species or a million? A million species will not exhaust the ecological niches that are awaiting the arrival of intelligence.
And perhaps, those of us in the industry who are still foolishly clinging to the idea that female films, with women at the center are niche experience, they are not. Audiences want to see them and, in fact, they earn money. The world is round, people.
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