Typography Quotes - Page 4

• We're very concerned with language and how language works. We're trying to engage people rather than dictate how they should be thinking.

  Neville Brody

  Thinking, People, Design

  105 Copy quote

• Its focus wasn't on the written word but how the word was written.

  Neville Brody

  Focus, Design, Written Word

  114 Copy quote

• The Ardent Hymn that Unites Peoples.

  Pablo Neruda

  Hymns, Design, Ardent

  4 Copy quote

• Someday I'll design a typeface without a K in it, and then let's see the bastards misspell my name.

  Frederic Goudy

  Names, Design, Someday

  33 Copy quote

• Printing demands a humility of mind, for the lack of which many of the fine arts are even now floundering in self-conscious and maudlin experiments.

  Beatrice Warde

  Art, Humility, Self

  16 Copy quote

• Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

  Jan Tschichold

  Book, Design, Literature

  48 Copy quote

• ...if all people doing desktop publishing were doctors we would all be dead!

  Massimo Vignelli

  Doctors, People, Design

  11 Copy quote

• The first thing one learns about typography & type design is that these rules are made to be broken.

  Jeffery Keedy

  Broken, Design, Firsts

  11 Copy quote

• I love bookshelves, and stacks of books, spines, typography, and the feel of pages between my fingertips. I love bookmarks, and old bindings, and stars in margins next to beautiful passages. I love exuberant underlinings that recall to me a swoon of language-love from a long-ago reading, something I hoped to remember. I love book plates, and inscriptions in gifts from loved ones, I love author signatures, and I love books sitting around reminding me of them, being present in my life, being. I love books.

  Laini Taylor

  Beautiful, Stars, Book

  11 Copy quote

• Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information. Typography should not vary widely in an interface.

  Alan Cooper

  Simple, Color, Simplicity

  Alan Cooper, Robert Reimann, David Cronin (2012). “About Face 3: The Essentials of Interaction Design”, p.308, John Wiley & Sons

  13 Copy quote

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• This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me.

  Ji Lee

  Art, School, Unique

  "Word as Image: 90 Animated Words". Book by Ji Lee, October 4, 2011.

  4 Copy quote

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• The flood of print has turned reading into a process of gulping rather than savoring.

  Raymond Chandler

  Book, Reading, Design

  10 Copy quote

• I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.

  Erik Spiekermann

  Obvious, Persons, Extensions

  "Helvetica". Documentary, www.imdb.com. 2007.

  88 Copy quote

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• The book, that stubbornly unelectric artifact of pure typography, possesses resources conducive to the flourishing of the soul. A thoughtful reading of the printed text orients one to a world of order, meaning, and the possibility of knowing truth.

  Douglas Groothuis

  Book, Reading, Thoughtful

  7 Copy quote

• Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

  Jan Tschichold

  Mad, Design, Personality

  Jan Tschichold (1995). “The new typography: a handbook for modern designers”, Univ of California Pr

  41 Copy quote

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• I fought linotype and montype for some time because it would not justify as well as handset could be made to do; but at last, as always happens, the machine outdid the hand, and got all the best types on it.

  George Bernard Shaw

  Hands, Design, Machines

  4 Copy quote

• I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

  Stefan Sagmeister

  Design, Looks, Driven

  43 Copy quote

• Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering the same discourse - each with impeccable pronunciation and clarity, yet each through the medium of a different personality.

  Beatrice Warde

  People, Design, Personality

  16 Copy quote

• Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration.

  Neil Postman

  Ideas, Design, Community

  Neil Postman (2005). “Amusing Ourselves to Death: Public Discourse in the Age of Show Business”, p.29, Penguin

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• The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.

  Ed Benguiat

  Art, Common Purpose, Giving

  10 Copy quote

• They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

  Emil Ruder

  Book, Design, Way

  31 Copy quote

• By the year 2000 every secretary will have a favorite typeface.

  Roger Black

  Years, Design, Typefaces

  5 Copy quote

• Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also
  patterns of communal interdependence.

  Marshall McLuhan

  Technology, Shapes, Patterns

  Marshall McLuhan, W. Terrence Gordon, Elena Lamberti, Dominique Scheffel-Dunand (2011). “The Gutenberg Galaxy: The Making of Typographic Man”, p.330, University of Toronto Press

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• Malevich, Lissitsky, Kandinsky, Tatlin, Pevsner, Rodchenko... all believed in the social role of art... Their works were like hinged doors, connecting activity with activity. Art with engineering; music with painting; poetry with design; fine art with propaganda; photographs with typography; diagrams with action; the studio with the street.

  John Berger

  Art, Doors, Engineering

  4 Copy quote

• Anyone who uses Helvetica knows nothing about typefaces.

  Wolfgang Weingart

  Design, Use, Helvetica

  69 Copy quote