Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design creates culture. Culture shapes values. Values determine the future.
A picture is worth a thousand words. An interface is worth a thousand pictures.
There is no design without discipline. There is no discipline without intelligence.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
You can't connect the dots looking forward; you can only connect them looking backwards.
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
The broader one's understanding of the human experience, the better design we will have.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Fashion is what you're offered four times a year by designers. And style is what you choose.
Style is a way to say who you are without having to speak.
As far as the customer is concerned, the interface is the product.
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
If design isn't profitable, then it's art.
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
You're already naked. There is no reason not to follow your heart.
or simply:
