The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.
Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.
In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
Beauty and brains, pleasure and usability - they should go hand in hand.
Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Design is not just what it looks like and feels like. Design is how it works.
You can use an eraser on the drafting table or a sledge hammer on the construction site.
...pay attention to what users do, not what they say.
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
To design is to communicate clearly by whatever means you can control or master.
You know you've achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
A picture is worth a thousand words. An interface is worth a thousand pictures.
As far as the customer is concerned, the interface is the product.
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.
Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.
The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.
If you don't have people that care about usability on your project, your project is doomed.
Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.
Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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