Phil Dusenberry Quotes

• I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

  Phil Dusenberry

  Writing, Marketing, Ransom

  55 Copy quote

• The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.

  Phil Dusenberry

  Fun, Business, Agency

  16 Copy quote

• In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

  Phil Dusenberry

  Ideas, Inspire, Fuel

  Phil Dusenberry (2005). “Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising”, Portfolio (Hardcover)

  11 Copy quote

• A brand is nothing but an expression of the consumer’s loyalty and trust.

  Phil Dusenberry

  Loyalty, Expression, Consumers

  14 Copy quote

• Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

  Phil Dusenberry

  Witty, Business, Creative

  9 Copy quote

• That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

  Phil Dusenberry

  Ideas, Differences, Inspire

  6 Copy quote

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