There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.
Your ad begins as an interruption. Make paying attention to it feel like a reward
An ad should be an appetizer, not a buffet
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Make it smart. Make it beautiful. Have fun.
I’d rather apologize than to be so timid as to never try to do anything smart or brave.
Actions speak louder than meetings.
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.
Everything a brand does is advertising.
Creative people are 50% ego and 50% insecurity.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
I've never found a client's business problem that could be solved solely through advertising.
It's very demeaning that we have to put on a show to prove that we know how to put on a show.
An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Shocking is easy. Shockingly brilliant, a bit more challenging.
Never start a conversation with a yawn
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.
Consumers never complain about ads being too smart.
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.
Telling stories on behalf of brands is what I've done all my life.
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