Leo Burnett Quotes About Economy

Quotes about: Economy

• When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

  Leo Burnett

  Love, Success, Stars

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

  Leo Burnett

  Inspirational, Fun, Creativity

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

  Leo Burnett

  Heart, Ink And Paper, Advertising

• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  Leo Burnett

  Inspirational, Success, Fun

• If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

  Leo Burnett

  Art, Economy, Tricks

• I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

  Leo Burnett

  Writing, Speech, Advertising

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  New Relationship, Design, Secret

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

  Leo Burnett

  Educational, Thinking, People

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

  Leo Burnett

  Educational, Organization, Marketing

• The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  Leo Burnett

  Opinion, Advertising, Economy

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

  Leo Burnett

  Ideas, Important, Today

  "Street-Smart Advertising: How to Win the Battle of the Buzz" by Margo Berman, (p. 95), 2006.

• Fun without sell gets nowhere, but sell without fun tends to become obnoxious.

  Leo Burnett

  Fun, Economy, Obnoxious

  "Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett". Book by Leo Burnett, 1961.

• We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

  Leo Burnett

  Educational, Advertising Business, Want

• Too many ads that try not to go over the reader's head end up beneath his notice.

  Leo Burnett

  Trying, Economy, Ends

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

  Leo Burnett

  Thinking, Ideas, Creative

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

• The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

  Leo Burnett

  Dream, Agency, Needs

• There is no such thing as a permanent advertising success.

  Leo Burnett

  Advertising, Economy, Permanent

• I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

  Leo Burnett

  Clients, Advertising, Economy

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

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