Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies
In an organization of any significant size, the executives cannot create the future single-handedly. They must develop the enterprise in a constellation of teams within the overall team if they hope to bring the special talents and resources to bear on the challenge of creating superior customer value and sustaining a competitive advantage in the eyes of its customers.
The economic distress of America's inner cities may be the most pressing issue facing the nation. The lack of businesses and jobs in disadvantaged urban areas fuels not only a crushing cycle of poverty but also crippling social problems such as drug abuse and crime… A sustainable economic base can be created in the inner city, but only as it has been created elsewhere: through private, for-profit initiatives and investment based on economic self-interest and genuine competitive advantage.
When you find errors in conventional wisdom-when everyone says A and A is not true-you gain competitive advantage. Only a few times do you have to find errors in conventional wisdom to make a living.
The Lord calls us to love everybody. Every day it's a challenge. Within this sport, I'm called to love everybody. That means that every single German or Canadian that I want to beat, I still have to love. That means competing the way God wants me to compete. That means doing things that might not necessarily be seen as giving me a competitive advantage but instead doing what God would want me to do.
If Mexican farm labor is so much cheaper, maybe we should be growing our fruits and vegetables in Mexico. There's absolutely no reason to import Mexicans to do something they could do at home and then sell to us. I believe this is what economists call "competitive advantage".
When environments change, they usually do so pretty rapidly, at rates with which adaptation by natural selection would be hard put to keep up. When such change occurs, the quality of your adaptation to your old habitat is irrelevant, and any competitive advantage you might have had may be eliminated at a stroke.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.
Teamwork remains a sustainable competitive advantage that has been largely untapped because it is hard to measure (teamwork impacts the outcome of an organization in such comprehensive and invasive ways that it's virtually impossible to isolate it as a single variable) and because it is extremely hard to achieve (it requires levels of courage and discipline that few executives possess) - ironically, building a strong team is very simple (it doesn't require masterful insights or tactics).
The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
Design is the last great competitive advantage.
I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.
Face reality as it is, not as it was, or as you wish it were. Be candid with everyone. Don't manage, lead. Change before you have to. If you don't have a competitive advantage, don't compete. Control your own destiny, or someone else will.
You won't find a CEO who doesn't talk about a 'powerful culture' as a source of competitive advantage. At the same time, you'd be hard-pressed to find a CEO who has much of a clue about the strength of that culture.
Describing one competitive advantage of IBM's Deep Blue chess computer. It has no fear.
Historically, the United States has had a wonderful energy policy. We're blessed with a diversity of resources. We have oil. We have gas. We have coal. We have nuclear. And renewables. And as a result, one of our biggest competitive advantages has been affordable energy. You need a strong economy and you need affordable energy to fuel that economy.
WTO is not the forum for labour standards. Next, the U.S. will argue the time zone difference is an unfair competitive advantage enjoyed by India that enables our software engineers to work while the Americans sleep.
NASA needs to focus on the things that are really important and that we do not know how to do. The agency is a pioneering force, and that is where its competitive advantage lies.
The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.
Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
When thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if, it's a question of when. And the reason is, just think about the fact that those businesses that adopt new technologies to operate efficiently and use them to get a competitive edge are the businesses that in fact, you know, it becomes one more competitive advantage. Whether it's a fax machine or a mobile phone or a new way of doing financing or any of these things, you know, these are key things to do.
In Germany, college tuition is free. In America, college tuition is increasingly unaffordable. In a highly competitive global economy, which country do you think will have the best educated work force and a competitive advantage? We must make tuition free in public colleges and universities and substantially reduce interest rates on student loans.
The government's assertion that it must be unhindered in protecting our security can camouflage the desire to increase Executive power, while the press's cry of the public's right to know can mask a quest for competitive advantage or a hidden animus. Neither the need to protect our security nor the public's right to know is a blank check.
Boundaries are shifting between work and the rest of life for men and for women at different life stages. Work is becoming home and home is becoming work. The progressive CEOs who grasp this emergent reality and adjust to embrace it will be at a competitive advantage in the marketplace for talent.
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