Social media is about sociology and psychology more then technology.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Measurement is like laundry. It piles up the longer you wait to do it.
Content is fire. Social media is gasoline.
All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.
Marketing is no longer about the stuff that you male, but about the stories you tell.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Think like a publisher, not a marketer.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Social and digital media is a bullet train, and that bullet train is not coming home.
I'm bullish on writing. Movies, radio, television, and now digital media - everything was supposed to push us away from text, to video or "back" to speech. First, there's no going back. We're always stumbling forward. Second, writing is invincible. Thirty years ago, we thought we'd all be talking to our computers; instead, we're all typing on our phones.
When CNN launched in the early 1980s, everybody said: A 24-hour news network won't work. They launched, they did ok, CNN went almost bankrupt because of the risks they had taken, they got bailed out, and 25 years later CNN is a huge global brand. I think the same is going to happen in digital. If you look at the younger generation, there is a huge consumption of digital media and almost no consumption of print or traditional television. Eventually money will follow that. It is just a question of which companies win, how long it takes to get there and what kind of model you need to apply.
PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
You would be surprised how many people that are very passionate about classical music are deeply involved in Hip Hop. You would think Jazz would be the natural associative, but it's extraordinary what kind of crossed-genre associations we are finding in digital media. And even as I'm talking about it, I find myself speaking very much more about how people are accessing that which, what I do, rather than me being preoccupied trying to market something that I do to them.
I think that every educator, indeed every human being, is concerned with what is true and what is not; what experiences to cherish and which ones to avoid; and how best to relate to other human beings. We differ in how conscious we are of these questions; how reflective we are about our own stances; whether we are aware of how these human virtues are threatened by critiques (philosophical, cultural) and by technologies (chiefly the digital media). A good educator should help us all to navigate our way in this tangled web of virtues.
My background is in like short form digital media, I call myself more of a digital filmmaker than anything else.
The traditional media does not have the kind of reporting muscle on the ground that it used to. I was very hopeful that the new digital media operations would pick up that slack, and a lot of them are trying and they're doing creative things. But none of them can scale appropriately to have enough journalistic firepower as well.
I do believe that with more worldwide influences, the coming of the internet age and digital media, the flow of information is far greater, and people's understanding can expand more easily.
The explosion of the Web and digital media from 1995 to 2000 shook companies more profoundly in a shorter time than anything since the end of World War II.
In this day and age of digital media, as we've learned, it's not as though nobody's going to find out what you said.
You should always be learning. The fitness industry is always changing, especially with digital media giving it out anytime.
I don't think there's a... boundary between digital media and print media. Every magazine is doing an online version.
Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products.
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