The death knell for any enterprise is to glorify the past -- no matter how good it was.
Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.
Maintain a firm grasp of the obvious at all times.
In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.
The Net is pretty cool, but the physical world is the best medium ever.
Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.
Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.
Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.
I told all of our original investors that they would lose their money for sure.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
You don't chose your passion, your passion choses you
I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
I went to Princeton specifically to study physics.
Invention requires a long-term willingness to be misunderstood.
You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.
If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
If you double the number of experiments you do per year you're going to double your inventiveness.
If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
One of the things it was obvious you could do with an online store is have a much more complete selection.
"I love my life. I love being an inventor."
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