I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
It's hard to find things that won't sell online.
Be proud of your choices, not your gifts.
If we think long term, we can accomplish things that we couldn't otherwise accomplish.
Focusing on the customer makes a company more resilient.
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.
What's dangerous is not to evolve.
Go to bed early and wake up early. The morning hours are good.
We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.
Our point of view is we will sell more if we help people make purchasing decisions.
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
Effective process is not bureaucracy. Bureaucracy is senseless process.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details.
If you think about the long term then you can really make good life decisions that you won’t regret later.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
If you can't feed a team with two pizzas, it's too large.
The great thing about fact-based decisions is that they overrule the hierarchy.
I try to spend my time on areas that I think are important for the future, and where I think I can add value.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
"I love my life. I love being an inventor."
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