Later, you should learn to hire fast and scale up the company, but in the early days the goal should be not to hire. Not to hire.
You really want to know your cofounders for a while, ideally years.
You should be able to describe any employee as an animal at what they do.
Facebook has this famous poster that says move fast and break things. But at the same time they manage to be obsessed with quality.
Here's a good rule of thumb: don't worry about a competitor at all, until they're actually beating you with a real shipped product.
If you don't love and believe in what you're building, you're likely to give up at some point along the way.
If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.
A board member of mine used to say sales fix everything in a startup, and that is really true.
For early employees you want people that have somewhat of a risk-taking attitude.
You have to save the vision speeches for when the company is winning. When you're not winning, you just have to get momentum back.
One thing that founders forget is that after they hire employees, they have to retain them.
More important than starting any startup, is getting to know a lot of potential co-founders.
At the beginning, you should only hire when you have a desperate need to.
Keep salaries low and equity high. Keep the organization as flat as you can.
You have to be decisive. Indecisiveness is a startup killer.
AirBnB spent 5 months interviewing their first employee, before they hired someone and in their first year, they only hired 2 people.
Remember that you are more likely to die because you execute badly than get crushed by a competitor.
Founders need to figure out what the message of the company is going to be.
Why now, why is this the perfect time for this particular idea, and to start this particular company?
No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.
In general don't start a startup you're not willing to work on for ten years.
The best people know that they should join a rocketship.
You should be giving out a lot of equity to your employees.
It's better to have no cofounder than to have a bad cofounder, but it's still bad to be a solo founder.
Every first time founder waits too long, everyone hopes that an employee will turn around. But the right answer is to fire fast.
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