Brand Loyalty Quotes

• I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.

  Warren Buffett

  Loyalty, Smoking, Dollars

  "Where should I invest my savings?" by Lucy Siegle, www.theguardian.com. July 23, 2006.

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• The purpose of a business is to create a customer.

  Peter Drucker

  Motivational, Business, Loyal Customers

  Peter Drucker (2012). “The Frontiers of Management”, p.224, Routledge

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• The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.

  Jim Mullen

  Loyalty, Business, Worry

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• Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.

  Jim Mullen

  Loyalty, Technology, Leader

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• What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

  Ellen Goodman

  Loyalty, Energy, Needs

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• Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

  Mark McKinnon

  Loyalty, Emotional, Choices

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• The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

  Martin Zwilling

  Loyalty, Real, Recipes

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• I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.

  Henrik Lundqvist

  Loyalty, Shops, Brands

  Source: www.esquire.com

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• The incidence of violent brand-loyalty to one's own current dogma has risen.

  Marge Piercy

  Loyalty, Party, Political

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• You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.

  Edgar Bronfman, Jr.

  Loyalty, Iphone, Apples

  "Hell Freezes Over: Warner Music claims Itunes is Digital Music Done Right" by Bryan Gardiner, www.wired.com. November 14, 2007.

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• I met with Martha and Sharon to see if there are any opportunities in syndication. My vision says her customers and fans are still loyal to her. I don't think the Martha Stewart brand loyalty has changed.

  A. J. Burnett

  Loyalty, Opportunity, Thinking

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• Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? “No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.'

  Stephen Beaumont

  Loyalty, Beer, Men

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