Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.
I think we have to ask this administration, and the President specifically, about using their political capital now to stand up for the American consumer who is getting clobbered by these gasoline and oil prices.
As part of my efforts to fight identity theft, I worked with my colleagues on the Financial Services Committee to strengthen consumer protection with a reasonable notification requirement.
If you consider that a typical Central American consumer earns only a small fraction of an average American worker's wages, it becomes clear that CAFTA's true goal is not to the increase U.S. exports.
While American taxes pay for much of the research and development that goes into creating the new, life-saving drugs, American consumers continue to subsidize the cost of the drugs for consumers across the world.
Financial service providers act as the lubricating oil in the economy. They link consumers who want to invest their savings for a good return with companies who want to borrow on best terms for expansion.
I was 17 and just learning what high fidelity was, what good sound was, and learning the mechanics of tape machines. It was a real education, going right from the consumer end to the record factory.
The American consumer is also the American worker, and if we don't do something to protect our manufacturing base here at home, it is going to be hard to buy any retail goods.
The same historical development that turned the citizen into a client transformed the worker from a producer into a consumer.
Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with suspicion.
Local economies are suffering as people spend more on fuel and less on consumer goods and travel.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
The author takes the position that the consumer pays the tax, and as such every individual of the social order should be given unlimited opportunity to make the most of himself.
Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day.
In war, the army is not merely a pure consumer, but a negative producer.
The goal is to normalize trade relations based on sound science and consumer protection.
Honest businessmen should be protected from the unscrupulous consumer.
The consumption society has made us feel that happiness lies in having things, and has failed to teach us the happiness of not having things.
The development of capitalism consists in everyone having the right to serve the consumer better or more cheaply.
In a word, the consumer of mass culture is lonely, not only lonely, but spiritually impoverished.
We are people with lives, not consumers with lifestyles.
Treat all economic questions from the viewpoint of the consumer, for the interests of the consumer are the interests of the human race.
If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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