The social Web is incredibly good at shining bright lights into dark corners.
Google loves brands - build one.
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
Content is fire. Social media is gasoline.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Marketing is too important to be left to the marketing department.
Measurement is like laundry. It piles up the longer you wait to do it.
The objective is not to "make your links appear natural"; the objective is that your links are natural.
The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is no longer about the stuff that you male, but about the stories you tell.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
Think like a publisher, not a marketer.
Most of us have experienced wow moments. We just haven't taken time to think deeply about them.
Marketing is really just about sharing your passion.
Don't measure what you can. Measure what you should.
Sell-sell-sell sales methods simply do not work on social media.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
Human nature has a tendency to admire complexity but reward simplicity.
There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap.
The interesting thing about averages is that they hide the truth very effectively.
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