Simplicity, carried to an an extreme, becomes elegance.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Make everything as simple as possible, but not simpler.
Simplicity is about subtracting the obvious and adding the meaningful.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Simplicity is natures first step, and the last of art.
Three Rules of Work: Out of clutter find simplicity. From discord find harmony. In the middle of difficulty lies opportunity.
The art of simplicity is a puzzle of complexity.
Have nothing in your house that you do not know to be useful, or believe to be beautiful.
Design is not just what it looks like and feels like. Design is how it works.
Simplicity does not precede complexity, but follows it.
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
Clutter and confusion are failures of design, not attributes of information.
Good artists copy, great artists steal.
Simplicity and Repose are qualities that measure the true value of any work of art.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The unavoidable price of reliability is simplicity.
Simplicity in character, in manners, in style; in all things the supreme excellence is simplicity.
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