There's no learning without trying lots of ideas and failing lots of times.
Simple things should be simple and complex things should be possible.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Increasingly, people seem to misinterpret complexity as sophistication, which is baffling -- the incomprehensible should cause suspicion rather than admiration.
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.
Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.
The cheapest, fastest, and most reliable components are those that aren't there.
Simplicity is somehow essentially describing the purpose and place of an object and product.
Making the simple complicated is commonplace.
Focus and simplicity...once you get there, you can move mountains.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
It takes a touch of genius - and a lot of courage to move in the opposite direction.
Simplicity is not the absence of clutter.
Premature optimization is the root of all evil in programming.
The broader one's understanding of the human experience, the better design we will have.
Beauty is more important in computing than anywhere else in technology because software is so complicated. Beauty is the ultimate defense against complexity.
There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult.
I have yet to see any problem, however complicated, which, when you looked at it in the right way, did not become still more complicated.
The cost of adding a feature isn't just the time it takes to code it. The cost also includes the addition of an obstacle to future expansion. ... The trick is to pick the features that don't fight each other.
When I'm working on a problem, I never think about beauty. I think only how to solve the problem.
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
The absence of clutter is just a clutter-free product. That's not simple.
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