Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
Within every brand is a product, but not every product is a brand.
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.
What you learn is more important than what you earn.
People who think well, write well
Our business is infested with idiots who try to impress by using pretentious jargon.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
You will never win fame and fortune unless you invent big ideas.
Positioning should be decided before the advertising is created
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.
The temptation to entertain instead of selling is contagious.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.
Where people aren't having any fun, they seldom produce good work.
Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
Play to win, but enjoy the fun.
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.
Big ideas are usually simple ideas.
You cannot bore people into buying your product - you can only interest them in buying it.
Never stop testing, and your advertising will never stop improving.
The best ideas come as jokes. Make your thinking as funny as possible.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: